Is sustainability boring?
Posted on September 2nd, 2008 by danbot
click the link to read the article. via Arbitare.
yes. sustainability is boring. It is boring and uninspired. Well put Michael Braungart.
The counter argument to the most reductive movement known.
He’s got a good point - we’re led to believe being sustainable is good, is the solution, but really it is like beating your kids a little less. His analogy “How is your relationship - it’s sustainable” is a good one.
This is a really complex topic however and i don’t think Michael does a very good job of it overall.
I quoted Koolhaas on Sustainability a few posts back;
Quoted from the Spiegel
SPIEGEL: You apparently don’t like the concept of sustainability.
Koolhaas: Because it’s become an empty formula, and because, for that reason, it’s getting harder and harder to think about ecology without becoming ironic. On the other hand, there is of course a benefit to the label of sustainability being so popular today. We have long been trying to build in such a way that we can manage without air-conditioning as much as possible, by avoiding unnecessary exposure to direct sunlight and by creating a mass that provides shade. There was hardly any interest in this in the past, whereas today customers pay